menu
Hi there, I’m James. I build brand worlds you want to dive into.
Hi there, I’m James. I build brand worlds you want to dive into.
Hi there, I’m James. I build brand worlds you want to dive into.
I started in startups, where budgets are tight, deadlines tighter and category norms are the first thing to be challenged. That sparked something that’s never left: if there’s an obvious route, find another one. If the category does it one way, ask what happens when you go somewhere else entirely.
I started in startups, where budgets are tight, deadlines tighter and category norms are the first thing to be challenged. That sparked something that’s never left: if there’s an obvious route, find another one. If the category does it one way, ask what happens when you go somewhere else entirely.
I started in startups, where budgets are tight, deadlines tighter and category norms are the first thing to be challenged. That sparked something that’s never left: if there’s an obvious route, find another one. If the category does it one way, ask what happens when you go somewhere else entirely.
This is the thinking I bring to every brand. How does a brand guide anxious job seekers through one of the most stressful decisions of their lives? How does it stop a shopper dead on a humdrum Wednesday in the supermarket aisle? How does it turn itself into a late night house party at one of London’s hottest new venues? Knowing how a brand flexes across every context without losing itself is where systems thinking and creative instinct meet. For me, the two have always been in sync.
This is the thinking I bring to every brand. How does a brand guide anxious job seekers through one of the most stressful decisions of their lives? How does it stop a shopper dead on a humdrum Wednesday in the supermarket aisle? How does it turn itself into a late night house party at one of London’s hottest new venues? Knowing how a brand flexes across every context without losing itself is where systems thinking and creative instinct meet. For me, the two have always been in sync.
This is the thinking I bring to every brand. How does a brand guide anxious job seekers through one of the most stressful decisions of their lives? How does it stop a shopper dead on a humdrum Wednesday in the supermarket aisle? How does it turn itself into a late night house party at one of London’s hottest new venues? Knowing how a brand flexes across every context without losing itself is where systems thinking and creative instinct meet. For me, the two have always been in sync.
Twelve years across B2B, B2C and DTC sharpens your understanding of people, not just brands. Every audience is different. Every brief is an invitation to do something relevant, something felt, something that performs. Get the feeling right and the results follow. That’s not an opinion. It’s what the work has shown, again and again.
Twelve years across B2B, B2C and DTC sharpens your understanding of people, not just brands. Every audience is different. Every brief is an invitation to do something relevant, something felt, something that performs. Get the feeling right and the results follow. That’s not an opinion. It’s what the work has shown, again and again.
Twelve years across B2B, B2C and DTC sharpens your understanding of people, not just brands. Every audience is different. Every brief is an invitation to do something relevant, something felt, something that performs. Get the feeling right and the results follow. That’s not an opinion. It’s what the work has shown, again and again.
More to browse
More to browse
More to browse
Graze
Here is a card statement
Brand design
Creative direction
Campaign
Zapp
Campaign
Experiential
Brand design
The Stepstone Group
Brand design system
In-house studio
Campaign
Palais Constance
Brand identity
Packaging
Creative direction
Propercorn
Experiential
Art direction
Packaging
Emily Crisps
Brand identity
Campaign
Packaging
Savsé
Brand identity
Creative direction
Retail
Zapp Boutique
Brand identity
UX
Art direction
Available for
Permanent creative director and
leadership roles. London.
Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque
Available for
Permanent creative director and leadership roles. London. Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque