menu
The Stepstone Group
Five companies, ten markets, one design system.
The Stepstone Group
Five companies, ten markets, one design system.
Client
The Stepstone Group
Role
Head of Design & Copy
Team
Leading 15 across four cities: two team leads, eight designers, a motion designer, two design ops managers and two copywriters. Hands on with the major initiatives.
Brand design system
In-house studio
Campaign
Digital
Who wakes up excited to job hunt? In a sea of corporate blue, we gave Stepstone a sunrise - the feeling of a fresh start, for the people looking and the people hiring. Less endless search. More of what’s next.
Who wakes up excited to job hunt? In a sea of corporate blue, we gave Stepstone a sunrise - the feeling of a fresh start, for the people looking and the people hiring. Less endless search. More of what’s next.
A system with a pulse
The guidelines aren’t a rulebook, they’re a toolkit. The same morning light runs from OOH and TVC to email, digital and social. It works as hard for the hiring manager as for the job seeker, so B2B and B2C finally speak with one voice.
A system with a pulse
The guidelines aren’t a rulebook, they’re a toolkit. The same morning light runs from OOH and TVC to email, digital and social. It works as hard for the hiring manager as for the job seeker, so B2B and B2C finally speak with one voice.
Built to move minds and markets
Stuck is the real competitor. Candidates stay put and seats stay empty. We answered with the feeling of beginning: light that breaks across every touchpoint, from billboard to app icon, and words plain enough to make the next step feel easy. Built once, it now shines across five brands and ten markets.
Built to move minds and markets
Stuck is the real competitor. Candidates stay put and seats stay empty. We answered with the feeling of beginning: light that breaks across every touchpoint, from billboard to app icon, and words plain enough to make the next step feel easy. Built once, it now shines across five brands and ten markets.
Every job search starts in the dark. We made it feel like morning.
Every job search starts in the dark. We made it feel like morning.
More to browse
More to browse
Available for
Permanent creative director and leadership roles. London. Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque
Available for
Permanent creative director and
leadership roles. London.
Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque