menu
Zapp Boutique
Same app, with order values up 50%
Zapp Boutique
Same app, with order values up 50%
Client
Zapp Boutique
Role
Global Brand Design Lead
Team
Hands on with a lean in-house team of three designers and product design, plus a copywriter, photographers and partner brands.
Brand identity
UX
Art direction
Digital
Luxury usually takes its time. Convenience usually cuts corners. Zapp Boutique did neither. Aesop, Dr. Barbara Sturm, Trudon and Fornasetti, on the same app as the late-night crisps and at the door in minutes.
Luxury usually takes its time. Convenience usually cuts corners. Zapp Boutique did neither. Aesop, Dr. Barbara Sturm, Trudon and Fornasetti, on the same app as the late-night crisps and at the door in minutes.
Luxury usually takes its time. Convenience usually cuts corners. Zapp Boutique did neither. Aesop, Dr. Barbara Sturm, Trudon and Fornasetti, on the same app as the late-night crisps and at the door in minutes.
Quieter, not slower
The Zapp world, taken somewhere calmer. More atelier, more crafted, same conviction. Still life, softer light and room to breathe, so a candle and a crisp packet can share an app without sharing a mood.
Quieter, not slower
The Zapp world, taken somewhere calmer. More atelier, more crafted, same conviction. Still life, softer light and room to breathe, so a candle and a crisp packet can share an app without sharing a mood.
Quieter, not slower
The Zapp world, taken somewhere calmer. More atelier, more crafted, same conviction. Still life, softer light and room to breathe, so a candle and a crisp packet can share an app without sharing a mood.
Built into the app
Boutique had to live inside Zapp, not next to it. New homepage sections, product tiles and logo spacing, all designed to flex around partner brands without diluting either side.
Built into the app
Boutique had to live inside Zapp, not next to it. New homepage sections, product tiles and logo spacing, all designed to flex around partner brands without diluting either side.
Built into the app
Boutique had to live inside Zapp, not next to it. New homepage sections, product tiles and logo spacing, all designed to flex around partner brands without diluting either side.
Luxury favourites, delivered in minutes.
Luxury favourites, delivered in minutes.
Luxury favourites, delivered in minutes.
More to browse
More to browse
Available for
Permanent creative director and leadership roles. London. Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque
Available for
Permanent creative director and
leadership roles. London.
Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque